Media pitchWhite hat😇 8/10 · 😈 2/10· Dev tools
The 3-Line Cold Pitch That Landed TechCrunch
No "hope this finds you well." No 600-word preamble. Three lines, one specific data point, one ask.
The pitch (verbatim)
Subject: ProductHunt's #1 launch this week is using us to ship 40% faster.
Hey [reporter] — saw your piece on dev tooling consolidation. We just hit 10k paying engineering teams, with [Named Customer] writing publicly about a 40% faster ship cycle on our platform.
Got 10 min Thursday for the numbers and the roadmap?
The plays
- Subject line as headline. It's a story, not a topic. Reporter can almost write the lede from it.
- The reference to recent work. Proves it's not a blast. Three seconds of homework beats three pages of flattery.
- The specific number + named customer. "10k paying teams" + named source = checkable. Reporters can verify in 30 seconds.
- The ask in time, not in scope. "10 min Thursday" not "would love to set up a call." Specific friction wins.
The verdict
White hat. Everything is true and checkable. The craft is in compression.