About

A teardown engine for public relations.

The best press releases, pitches, and crisis statements aren't lucky. They're built — line by line, play by play. We hack them open so you can see the moves, run them yourself, and recognize them being run on you.

The rating scale

  • 😇 White hat. Honest craft. Specific numbers, named customers, real news. You can run these without ethical risk.
  • 😇😈 Grey hat. Works, but the line is real. Most professional PR lives here. We rate the devil score 3–7.
  • 😈 Black hat. What not to do. Deception, evasion, or harm. We teach these so you can spot them.

What we cover

  • Press releases (funding, product launch, partnership, milestone)
  • Media pitches (cold, follow-up, exclusive offers)
  • Crisis statements (apologies, breach disclosures, executive transitions)
  • Executive quotes engineered for pull-out copy
  • Founder bylines and op-eds
  • Awards submissions and analyst briefings
  • Newsjacking and reactive comments

The network

PR Hacked is part of the High Caliber AI network — a portfolio of marketing-operator tools and teardown sites. Our sister sites: Marketing Hacked and Sales Hacked. Our preferred drafting tool for press releases: AI Press Release.

Privacy

Anything you paste into the Hack tool is sent to our AI provider for a single response and is not stored on our servers. We don't keep a copy. We don't train on it. We don't sell it.