Quotes
The Pull-Quote Engineer
A two-sentence quote with internal contrast, designed to survive editing.
A quote that survives editing has: (1) a familiar reference, (2) a structural contrast or reframe, (3) no brand name (the byline carries it), (4) one strong noun and one strong verb.
Weak: "We're excited to launch this product." Strong: "We didn't build a faster horse. We built a question."